The project focuses on creating cultural events that promote cultural exchange and mobility. In addition, it is working to create integrated tourism destinations to combat stagnant growth trends. The project emphasizes the integration of sustainable tourism, the promotion of multi-dimensional tourism and the creation of innovative cross-border tourism destinations, integrating different natural and cultural resources on both sides of the border.
Encourages stakeholders such as public authorities, educational institutions, cultural organizations, businesses and the general population to learn and recognize the cross-border cultural landscape and create cross-border cultural associations in the form of organized conservation and promotion of cultural heritage.